Manager - Product Marketing - IT/Online

What You Will Do :

Go-to-market Strategy Experimentation

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

Product Adoption & Growth:

- Onboarding Customers

- User Engagement Strategy & Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

Team Building & Management:

- Build & manage a team to drive required efforts

- Monitor performance and plan goal-setting for the future

- Define processes & roles to be followed for task execution

Monetization:

- Drive monetization strategy balanced by a customer centric approach

- Identify new revenue sources and optimize existing ones

- Maximize user LTV using a combination of best working and new market practices Aashray