Manager - Product Marketing - IT Hardware Industry

Responsibilities:

- Detailed Marketing Plans, Marketing Calendar, Budgets and Clearly Defined expected outcomes. Maximising Marketing ROI.

- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials- coordinating and socializing with content, creative, sales and broader organization

- Perform industry and competitive analysis to inform the sales process and help positioning and messaging

- Perform ongoing tracking and reporting on B2B marketing initiatives

- Develop and execute B2B marketing plans that may include SEO, SEM,PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates

- Integrating marketing actions with external partner organisations and other functions within the organisations.

- Managing Creative and Digital agencies. Coordinating internally with respective leads for Media, Events and PR

- Co-ordinating with sales teams for channel-specific marketing actions. Development of Channel Specific marketing initiatives and execution of the same.

- Analytics and activity impact reports preparation

- Team Management