Manager - Product Marketing - IT

Manager - Product Marketing

Job Role - Product Marketing

Experience : 8 - 12 years

Location : Chennai

Job Description : We are on the lookout for a Product Marketing Manager.

Responsibilities:

- Messaging & Positioning - Develop feature positioning and messaging that resonates with customers, partners, developers and differentiates our organization in the market

- Content development - Conceptualize and create educational product and solution content for a variety of platforms with targeted focus on the developer persona.

- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market.

- Sales enablement - Communicate value proposition and provide high-value sales tools, sales plays, training, and collateral.

- Customer Engagement - Develop an understanding of our buyer personas through customer interactions and champion customer voice to product management and engineering teams.

- Evangelism - Serve as a company spokesperson and go-to thought leader. Drive and conduct interactive sessions, events focused on building the developer and partner ecosystem.

- Community development - Build a thriving community of developers and partners to increase app adoption, engagement

- Launches - Manage platform marketplace launches, release process across product, sales, customer support and other stakeholders.

- Campaigns - Own campaigns to increase marketplace adoption. Architect, manage, sign-off campaign messaging, brand videos, digital strategy with cross functional teams

- Internal alignment - Evangelize the platform story across different business units in the company. Collaborate with other internal teams to power-up marketing and growth campaigns with targeted buyer persona understanding, industry knowledge, and product expertise.

- People Management - Manage, mentor and lead a team of Product Marketing Managers. Create templates for deliverables, coach, and ensure high quality deliverables.