Manager - Product Marketing - IT

Product Marketing Manager

Responsibilities:

- Own the creation and implementation of a cohesive go-to-market strategy for upcoming features and modules.

- Act as the voice of the customer by clearly articulating vertical-specific market dynamics and buyer pain points.

- Work with the marketing, business development, customer success, and strategy teams to develop marketing programs that drive demand within your vertical.

- Plan, coordinate and execute PR strategies for the company.

- Create and execute all the nurturing email campaigns and newsletters.

- Create and execute all LinkedIn ads and Google Ad campaigns for lead generation.

- Coordinate and help in executing partnerships deal with different aggregators on the Lead generation front.

- Ideate and create different sales and marketing presentations.

- Work with Product managers and Content team to produce feature-related articles and industry-wise use cases.

- Supervise and review all the content pieces going on the website.

- Ideate and supervise the execution of different SEO campaigns for lead generations.

- Be an expert on the competitive landscape and help shape positioning and messaging strategy for your vertical.

- Planning and supervising different social media campaigns.

- Connect with HR influencers and bring them up for conducting webinars or doing interviews.

Qualifications:

- Deep experience working in a product marketing capacity and/or marketing role.

- Understanding of segmentation strategies, developing buyer groups, articulating customer pain points, and crafting client-facing messaging.

- Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded.

- Strong written and verbal communication skills-you've created content in past roles and can share writing samples and demonstrate writing proficiency through a test project.

- Strong analytical skills-proven ability to measure the efficacy of marketing initiatives and adjust accordingly.

- Comfortable doing competitive research.