- Understand what is essentially a horizontal product (set of functionality) and think of applications/ use cases across different industry verticals and sectors.  - Define the marketing mix, understand and measure costs of customer acquisition vs. lifetime value of the customers and measure business performance against targets on an ongoing basis.  - Create content (case studies, blogs, newsletters, infographics, whitepapers, press releases etc.) to drive traffic, engagement, leads that deliver sales and customer retention.  - Manage SEO with insights from Google Analytics/Webmasters tools. You should be able to work cross-functionally with the external digital marketing and media agencies to execute the same.  - The package, price, and position the offering for each sector/ vertical and assist the production team to come up with high-quality collateral.  - Design and implement processes to manage the end-to-end customer lifecycle starting from driving awareness and stimulating trial to enhance loyalty and repeat purchases.  - Quantitatively/qualitatively assess the business case for targeting new sectors and identify routes to market (direct and indirect) and put together the necessary channel partnerships.  - Build a high level of empathy for the end users of the product and be the voice of these users within the company to drive ongoing usability and user experience improvements.  - Consistently assess product usage by customers and fine tune the product roadmap and operational processes.  - Collaborate with designers, sales professionals, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.  Skills  - Bachelor's degree in Engineering, Economics, Commerce, Marketing, or a related field. A post-graduation, full-time MBA would be preferred.  - 6-10 years of relevant experience, preferably in B2B product Marketing  - Proven experience in preparing high-quality marketing collateral  We need B.Tech Tier 1 +MBA tier 1 Pass out only  - Experience working with industry tools and analytics packages including web analytics (google analytics/webmasters tools) and MS Excel.  - Excellent communication and data presentation skills that allow you to clearly, compellingly, and effectively influence audiences internally and externally, across organizational boundaries.  Job Location - Hyderabad

Hyderabad

Manager - Product Marketing - IT  

Manager - Product Marketing - IT   ,Job Description for Manager - Product Marketing - IT   in Quess Corp Ltd. in  Hyderabad for (1-6) years of experience. Apply Now!

Job Description for Manager - Product Marketing - IT   in Quess Corp Ltd. in  Hyderabad for (1-6) years of experience. Apply Now!