Manager - Product Marketing -B2B Tech

Manager - Product Marketing

Responsibilities:

Market Analysis:

- Conduct comprehensive market research to identify trends, opportunities, and competitive threats.

- Utilize insights to inform product positioning and go-to-market strategies.

Product Positioning:

- Develop compelling product messaging and positioning that effectively communicates the unique value proposition of our products.

- Collaborate with cross-functional teams to ensure alignment with product features and customer needs.

Go-to-Market Strategy:

- Create and execute go-to-market plans for new product launches and feature releases.

- Define target audiences, marketing channels, and messaging tactics to drive awareness, adoption, and revenue growth.

Content Creation:

- Develop high-quality marketing collateral, including product guides, sales presentations, website content, and promotional materials.

- Ensure all content is accurate, engaging, and aligned with brand standards.

Sales Enablement:

- Enable the sales team with the tools and resources needed to effectively sell our products.

- Provide training on product features, value propositions, and objection handling techniques.

Customer Insights:

- Gather customer feedback through surveys, interviews, and data analysis.

- Use insights to inform product development priorities and identify opportunities for improvement.

Campaign Management:

- Plan and execute multi-channel marketing campaigns to drive lead generation and customer acquisition.

- Monitor campaign performance and optimize tactics to maximize ROI.

Cross-Functional Collaboration:

- Work closely with product management, sales, and other internal teams to ensure alignment on product roadmap, priorities, and goals.

- Act as the voice of the customer in internal discussions.