Manager - Product Marketing - Internet/Online

As a Product Marketing Manager, you will play a vital role in the user growth of the platform. You'll be responsible for executing strategies to acquire users from different channels such as social media, groups, communities, alumni associations, and placement team tie-ups. You'll be creatively thinking and creating strategies to acquire users and scale the platform to the next level.

Responsibilities:

- Market and Competitive Analysis

- Product Positioning and Messaging

- Go-to-Market (GTM) Strategy

- Sales Enablement

- Customer Persona Development

- Marketing Campaigns

- Customer Insights and Feedback

- Analytics and Reporting

- Continuous Market and Competitive Monitoring

Requirements:

- Creative and critical thinking skills

- Love doing experimentation and trying new things

- Enjoy talking to new people and gathering insights

- Marketing acumen and ability to think like a user

- Strong written and verbal communication skills