Manager - Product Marketing - FMCG/Auto

Hiring for a Manager- Product Marketing position with a leading Firm. Candidates with B.E/B.Tech + MBA having 8-14 years experience in product marketing need apply.

Job role:-

- Participate and be fully involved in all major strategic initiatives for product development, sales service, marketing and branding.

- To initiate and develop new product for different market segments to maintain an edge over competition.

- Ensure a powerful, well-coordinated and highly effective launch of the Product mix by working closely with the branding and sales team

- To understand, analyze and evaluate target markets to gain substantial advantage over competition.

- Infuse fresh and powerful ideas that can power the growth of the product groups - both vertically and horizontally.

- To manage product portfolio and segment mix to ensure optimum profitability

- Strategic planning for product group

- Mentoring and monitoring existing product mix and brand

- New product development in coordination with Product development Team.

- Marketing mix planning and launching new products and refreshes for specialized channels

- Directions for brand Planning/management

- OE & Institutional client management and marketing

- Market research and analysis

- Data analysis and feedback for strategic decision making

- Co-ordination with distribution vertical for optimum inventory management and distribution

- Liaison with distribution and central planning for production planning and scheduling

- Co-ordination with sales vertical for achieving sales objectives

- Develop and execute service initiatives for Customers for after sales in coordination with Service Team