Manager - Product Marketing - FMCG

Product Marketing Manager

We Crossbridges are an executive search firm with pan India reach.

Our client a leading domestic appliances company seeks Product Marketing Manager.

Location - Chennai

Education - Full time MBA from TIER 1 Business School ONLY

Skills/Experience :

- Preferably from FMCG/FMCD industry

- Superior analytical and influential skills, attention to detail, and exceptional creativity,

- Knowledge of consumer profiling and modeling.

- Expert knowledge of online/offline marketing metrics and direct marketing channels.

- Solid track record of successfully understanding the needs of the client and developing relationships that lead to long-term partnerships.

- Must possess excellent communication and organizational skills with the ability to

- work within a fact paced company with increasing needs.

- Ability to prioritize and manage multiple projects, working with multiple people with

- Understanding of market / channel dynamics and their interplay to ensure meeting

Role description :

- Responsible for marketing policy for the product creation.

- Support and guide the Product Creation Process by market research.

- Set up and execute roadmaps for the introduction of new products or updates and the phasing-out of existing products.

- Define the marketing communication plan and budget.

- Develop sales plans in cooperation with the sales channels and key accounts. Plan, build and maintain relations with key account

Priyanka Aiyar

Operations Manager