Manager - Product Marketing - FinTech/IT

Roles & Responsibilities :

1. Product positioning & messaging : Create value propositions of our products, positioning and messaging frameworks for our products so as to communicate the unique features and benefits of our products to target audiences through various marketing channels.

2. Content Creation : Create high-quality marketing collateral, including product guides, case studies, website content, and sales presentations. Work closely with the content marketing team to ensure alignment with overall messaging and branding guidelines?

3. Market study : Responsible for in-depth market research to identify emerging trends, competitive landscape, and customer preferences within the fintech industry. Utilize data-driven insights to inform product positioning and messaging strategies

4. GTM strategy : Collaborate with product management, sales, and other stakeholders to develop comprehensive go-to-market plans for new product launches and feature releases. Drive and execute marketing activities to drive product adoption and revenue growth

5. Sales enablement : Create sales pitch decks, battlecards, training materials for the sales team to effectively communicate the value of company products and services

6. Performance tracking and optimization : Monitor key performance metrics, such as product adoption, customer acquisition cost, and ROI of marketing campaigns.

Ideal Candidate profile :

- Masters' degree in marketing, business, or related field

- 5+ years of experience in product marketing in SAAS companies, preferably in the fintech industry.

- Proven track record of successfully launching and marketing SAAS products or services.

- Strong analytical skills and the ability to translate complex data into actionable insights.

- Excellent written and verbal communication skills, with a keen eye for detail.

- Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.

- Experience with marketing automation tools, CRM platforms, and analytics software.

- Creative thinker with a passion for innovation and driving results in a fast-paced environment.