Manager - Product Marketing - Educational Trust

Our Client is an Educational Trust of a Large MNC .

Our client had set up an Educational Initiative .

We are looking for a person who has been a product person or a Product Marketing with Experience in developing product road map, defining product features, marketing etc is required.

Any Graduate + MBA

Experience handling Product Marketing for a large FMCG /Consumer Durable or Educational Product.

Key Responsibilities :

- Develop product positioning and messaging that differentiates your products in the market

Sales enablement : communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

Product launch : plan the launch of new products and releases and manage the cross-functional implementation of the plan

Market intelligence : be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

Demand generation : develop the strategy and manage the marketing programs that drive demand for your products