Manager - Product Marketing - EdTech

As our Product Marketer you will :

- Ensure clear value propositions availability for each product area and conceptualize how to effectively translate them to the end user.

- Help in segmenting users into appropriate personas or buckets and identifying what to target on who

- Create high value content like product decks, brochures, case studies and articulate vision and value proposition.

- Plan and conduct regional, product, and segment-specific research to understand the awareness, usage, positioning, resonance, competitive landscape, customer segmentation, and customer satisfaction drivers.

- Use data and analytics to measure and improve performance of campaigns, recommending optimizations to achieve desired performance metrics

Desired Qualifications :

- Graduate/Post Graduate from a reputed institute

- 3-6 years of marketing experience, of which at least 2 years should be in product marketing, growth or lifecycle marketing, or similar go-to-market experience in SaaS companies (preferable not mandatory).

- Exceptional written and verbal communication skills.

- Experience of Product Marketing for Mobile App products is a big plus