Manager - Product Marketing - EdTech

Responsibilities

- Analyze market trends to position the product.

- Define and execute marketing strategies & launch plans with revenue & market share responsibility.

- Develop product marketing priorities partnering with Business Leaders, Marketing Team, Product Team, Channel partners & other internal/external facing teams, including strategies to grow revenue and reach new customers while also upgrading existing users.

- Develop strong benefits-focused messaging with customer insights in partnership with product managers to successfully communicate value proposition to all customers and prospect segments.

- Deep knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages.

- Oversee multiple project teams, ensuring program goals are reached

- Formulate, organize and monitor inter-connected projects that cut across different functions/verticals.

Preferred Background and Experience (Must Haves): -

- 2-4 Years experience in Category management, Product Marketing, Program Management

- Breadth and Depth in:

a) Pre-product launch

b) Go-to-Market strategy

c) Post product launch

Key Competencies and Attributes Required:

- Strong business acumen.

- Entrepreneurial mindset with an ability to take complete ownership.

- Strong analytical capabilities.

- Program Management

- Stake holder management

- High passion, solution-oriented and attention to detail.

- Self-starter with demonstrated ability to deliver value through own initiative.