Manager - Product Marketing - Consulting Firm

Qualification: MBA

Essential: B2B & Digital marketing knowledge and experience is a must

Product Strategy :

- Work with the CEO and other key stakeholders to define product vision, strategy, product roadmaps, and market penetration goals

- Keep sight of the new opportunities/market trends and competitive market dynamics to modify/enhance the product

- Determine Product pricing by utilizing market research data; reviewing production and sales costs, anticipating the volume of business.

- Work with the business to set revenue goals for each product/product line

- Prepare short-term and long-term product sales forecasts and special reports and analyses

- Bring new products into the market by analyzing proposed product requirements and by preparing ROI models for the product

- Advise Product Managers and Engineering teams on market requirements

Product Marketing :

- Work with the product teams to define product go to market strategy, USP's and specifications for the entire range of offerings

- Package products in a way which is competitive and the product could be pitched effectively to the target customer segments

- Identify and engage with other complementing product and solution providers for integration of the organization's products and services with their offerings. To identify joint GTM opportunities thereof

- Plan product marketing campaigns to build awareness about the product and proactively support product launches

- Prepare required product documents including Marketing collateral and sales training material

- Wherever required, select and manage vendors to execute the marketing strategy

Research and Insights :

- Responsible for continuously assessing current market trends including competitive offerings, own products- web-traffic and insights to build a unique compelling value proposition for the organization's prospects and customers.