Manager - Product Marketing/Brand Management - Healthcare

- Gather consumer insights and competition insights from time to time manner to define and iterate the brand proposition/strategy.

- Define brand proposition and brand guidelines from scratch.

- Prepare quarterly marketing plans, objectives, and budgets.

- Continuously meet consumers for different product lines, and be the undisputed voice of the consumer in every forum.

- Create and monitor consumer feedback loops to ensure the right product features are prioritised and built.

- Formulate a robust communication and growth strategy for each of the product lines and work with different stakeholders to execute the growth plan.

- Co-own revenue and transaction volumes with Product & digital marketing.