Manager - Product Marketing - BFSI/IT/Telecom

The Product Marketing Manager will spend time:

1. Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

2. Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

3. Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

4. Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

6. Demand generation - Develop and implement strategies to drive awareness and demand

7. Evangelism - Serve as a company spokesperson and go-to product expert.

8. Experience into marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing.

9. Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.