Manager - Product Marketing
Responsibilities:
Market Analysis:
- Conduct comprehensive market research to identify trends, opportunities, and competitive threats.
- Utilize insights to inform product positioning and go-to-market strategies.
Product Positioning:
- Develop compelling product messaging and positioning that effectively communicates the unique value proposition of our products.
- Collaborate with cross-functional teams to ensure alignment with product features and customer needs.
Go-to-Market Strategy:
- Create and execute go-to-market plans for new product launches and feature releases.
- Define target audiences, marketing channels, and messaging tactics to drive awareness, adoption, and revenue growth.
Content Creation:
- Develop high-quality marketing collateral, including product guides, sales presentations, website content, and promotional materials.
- Ensure all content is accurate, engaging, and aligned with brand standards.
Sales Enablement:
- Enable the sales team with the tools and resources needed to effectively sell our products.
- Provide training on product features, value propositions, and objection handling techniques.
Customer Insights:
- Gather customer feedback through surveys, interviews, and data analysis.
- Use insights to inform product development priorities and identify opportunities for improvement.
Campaign Management:
- Plan and execute multi-channel marketing campaigns to drive lead generation and customer acquisition.
- Monitor campaign performance and optimize tactics to maximize ROI.
Cross-Functional Collaboration:
- Work closely with product management, sales, and other internal teams to ensure alignment on product roadmap, priorities, and goals.
- Act as the voice of the customer in internal discussions.
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