Manager - Product Marketing - B2B SaaS

Job Description: Product Marketing Manager

Product marketing is at the intersection of product, sales & marketing. It thrives in understanding the product while communicating the same across multiple stakeholders. This is a career-defining opportunity for a product marketer who enjoys solving customer communication and working /collaborating with multiple stakeholders

Here's a glimpse of your roles and responsibilities :

- Define the positioning of the product, brand and the entire marketing funnel

- Build marketing and sales collateral keeping customer at the center of communication

- Responsible for creating BoFu (Bottom of the funnel) content and customer content (Testimonials, Use Case, Case Study).

- Connect with customers to understand their pain, fear and hope. Build insights from the conversations to shape up all the marketing communication

- Work closely with product, sales and marketing to disseminate consistent messaging across the board

- Responsible for converting MQL (Marketing qualified lead) to conversion. Work closely with the sales team to expedite the sales funnel

- Define the content calendar for all product and marketing related efforts in line with the product/feature rollout

- Conduct and execute product-related online and offline events

- Ensure all the marketing communication is in line with the business & brand guidelines

- Keep a close watch on the competition, their messaging, and their product evolution.

So, who is a good fit for the role :

- Someone who has handled product marketing success in their previous stints

- She/he should have good understanding of marketing and sales funnel and the automation process

- Who is excellent in communicating the value proposition internally and externally

- Unmatched enthusiasm to keep up with the pace of the business and the team.