Manager - Product Marketing - B2B - Internet/Online/IT/BFSI

Product Marketing Manager B2B

Responsibilities :

- Develop product positioning and messaging across channels that resonate with our core audiences

- Partner with teams across the company including Central Marketing Team (Brand, PR, Digital Marketing Team), Product and Sales to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis

- Drive GTM strategy, and plan & execute product launches

- Enable the sales teams by developing collateral and training materials that bring the product positioning to life with compelling narratives that are grounded in customer stories

- Build, manage and optimize multi-channel, outbound lead generation campaigns

Requirements :

- 3-5 years' experience at a lending/ fintech/ trade financing/SCF start-up in a growth marketing role for particular category/product line

- Experience and knowledge of supply chain finance/ trade finance/ channel financing is an added advantage

- Good knowledge of performance marketing, lead generation, and customer acquisition, retention strategies

- Key Competencies

Functional Competencies :

- Ability to manage cross- functional stakeholders

- Good Project Management skills

- Strong analytical skills

- Strong intent towards consumer research and translating findings into actionable insights

- Strong design sensibility and should have a creative bent of mind

- Familiarity with using web analytical tools such as Amplitude, GA and others to generate insights and report KPI movements

Behavioral Competencies :

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

- Strong collaborator and self-starter

- Ability to strike a balance between striving for perfection and ensuing time-bound delivery of requirements

- Highly ambitious and driven