Manager - Product Marketing - Advertising/Internet/Online

Product Marketing Manager : 2-5 yrs

From B2B Companies only

Responsibilities for Product Marketing Manager :

- Plan manage the execution of go-to-market strategy for our Products Refine and update messaging and collateral

- Understand the market, target customers, their needs, the competition landscape to identify growth opportunities and build thought leadership.

- Representing the customer voice in product development, marketing and all related communications.

- Create personalized messaging and positioning for product, features, partnerships, and communicate the same to our customers and prospects to enable awareness and demand generation

- Create Product-specific content and materials catering to different decision makers to showcase our Products and support offerings.

- Train the sales and customer success teams on product and support offerings, and create related training materials

- Develop and produce market research that shows our products and services relative to competitors Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement

Requirements:

- Audience engagement with product marketing content

- Passion for analyzing products, customers, and market dynamics

- Funnel/ Demand Generation/ Sales conversion

- Extraordinary organizational skills with the ability to manage multiple priorities and meet deadlines- Ability to pick up new tools and concepts

- Communication aptitude coupled with the ability to create compelling narratives for our product

- Data driven with keen creative capabilities

- Prior expertise in creating customer centric engaging content from product and technical features

- Strong collaboration across teams