10/05 Dipti
Founder at iREC Solutions

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Manager - Product Marketing - Advertising Firm (5-7 yrs)

Mumbai Job Code: 696199

Product Marketing Management:-

- Overview of all Marketing activities, play a central role of managing the overall marketing program through various distributed functional teams

- GTM : Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

- Planning and Organizing : Write detailed plans for new product launches and manage implementation of launch plans

- Callout Ideation : Translate technical details into benefits for the user

- Creatives & POSM : Oversee the ideation, design & production of all sales materials, including presentations, blog posts, advertisements and social media posts

- Competitor Awareness :- Should have good product knowledge & understand competitor stretegies

- Customer Management :-Primary Research and analysis and understand the customer need.

- Performance Analysis : Analyze new and existing marketing programs to determine effect on sales and augment marketing strategies as necessary

Job-Fit :

- Qualification :- MBA- Marketing or any graduate with the relevant experience.

- Experience :- Minimum 5 years of experience as a Product Marketing Manager / Brand Manager

- Product Knowledge :- Good and brief knowledge of IT products (Passion for Technology Terams, Innovations & Upcoming Gadgets)

- Digital Media Knowledge :- Certified Knowledge ab out Google (Adwords/Youtube), Facebook & Affiliate Advertising

- Proven history of creating effective marketing programs

- Large-scale event management experience a plus

Org.-Fit:

- (Growth at any cost): Focus on achievements.

- (Quick reaction to business opportunities): Should be able to understand quick market strategy

- (Continuous improvement): Should be able to learn & face new challenges

- (Customer focus): Able to identify customer need.

- (Interdepartmental cooperation)

Knowledge:

- Company culture (values) :- Should adhere to company code of conduct and values

- Company products:- Good and brief knowledge of company IT products.

- Company vision and strategy:- Follow & focus on company vision and strategy

- Understand the competitive landscape- be an expert on our competition and how they are positioned.

- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.

- Performance management: Review monthly/ quarterly performance of campaigns

- Competition : To Design & implement competative strategies

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Functional Coordination:- Coordinate with various distributed functional teams

Experience:

- Experience:- Minimum 5 years of experience as a Product Marketing Manager / Brand Manager

Women-friendly workplace:

Maternity and Paternity Benefits

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