Manager - Product Marketing

Product Marketing Manager

There is an immediate opening for Product Marketing Manager with 8-15 yrs for one of the product based reputed company.

Experience : 8-15 years

Location : Chennai

Demand Generation : Create and execute a marketing and lead generation plan, including trade shows, email campaigns, hosted events, etc. Ensure sales has appropriate follow up materials to execute on leads

- Develop product positioning and messaging that differentiates intellect's product offering in the market

Content Generation : Deliver high-quality product materials and collateral (brochures, sales decks, website copy), as well as thought leadership materials in the form of blog articles, whitepapers, eBooks, videos, web pages, to support demand generation campaigns and sales cycles

Sales enablement : Communicate the value proposition of the product portfolio to the sales team and develop sales tools to support the selling process

Market & Competitive Intelligence: Keep abreast of industry trends and market influencers, know our target audience, their behavior and buying criteria, be an expert on the competition and how to win against them.

Product Launch : Plan the launch of new products and releases and manage the cross-functional implementation of the plan

Requirement :

- A passion for technology marketing and selling to both business & technology executives

- Comfort in working with cross-functional teams, including sales, engineering, senior executives and third parties.

- Should have led demand generation programs for enterprise products business and managed integrated & multi-channel digital marketing programs

- Very strong oral and written communication skills; you should be at ease presenting to both internal and external audiences

Sini Chacko
T-mangoes HR Consulting
04426512966