Manager - Product Growth - Digital Payments

Job Description :

- Define and execute strategy for growing usage and adoption of Payments marketplace manifold across both existing customers and new customers of the Bank.

- Product Growth - Developing and executing online and offline campaigns, including gamification, on-ground activation etc. to drive traffic to the product.

- Identifying, developing & optimizing growth channels to drive product & revenue growth.

- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

- Proposing new initiatives & partnerships to attract customers and convert leads as well as testing new approaches to capture existing demand.

- Providing inputs & expertise to drive efficacy of marketing activities (content development, advertising etc.)

- Planning and executing initiatives to reach the target audience through different channels.

- Working closely across teams to share ideas, feedback and present results.

- Implement product adoption strategies basis product offering, customer profile, data analysis, customer feedback etc.

- Analyze customer funnels to understand drop points and recommend solutions.

- Experience with data analytics tools like - Google Analytics, Tableau, Webengage, Clevertap, Moengage, etc will be a plus.

- Planning and designing business cases for In-app commerce.

- Creating and maintaining of detailed Product documentation.

- Strong presentation skills required to executive leadership teams.

- Fluent in Communication & Tactful Negotiation Skills required.