Manager - Performance Marketing - Wellness Business

Our client, a premium wellness brand is looking for a results-driven and experienced Performance Marketing Manager to join their growing team. If you are passionate about driving business growth through strategic and data driven marketing initiatives.

Responsibilities:

- Develop, implement, and optimize advertising strategies on Meta and Google Ads to achieve business objectives.

- Conduct thorough keyword research, audience analysis, and competitor benchmarking to inform campaign strategies.

- Continuously monitor and analyze campaign performance metrics, identifying areas for improvement and implementing optimization strategies.

- A/B testing of ad creatives, targeting options, and bidding strategies to enhance campaign effectiveness.

- Stay abreast of industry trends, platform updates, and emerging technologies to ensure the brand remains at the forefront of digital marketing.

- Proactively recommend and implement new features and opportunities to enhance campaign performance.

- Work closely with cross-functional teams, including content creators, designers, and data analysts, to ensure cohesive and effective marketing campaigns.

- Collaborate with the sales team to align marketing efforts with revenue goals.

- Set, track, and achieve monthly revenue targets through effective campaign management and optimization.

- Provide regular performance reports and insights to stakeholders.

Requirements:

- 3-5 years of experience in performance marketing, with a successful track record of driving measurable results.

- In-depth knowledge of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing.

- Strong analytical skills and proficiency in tools such as Google Analytics, Facebook Ads Manager, etc.

- Excellent communication and collaboration skills.

- Ability to adapt to a fast-paced and dynamic work environment.