Manager - Performance Marketing - Media

Core Responsibilities :

- Driven by numbers and bring actionable insights to the table to grow traffic by integrating diverse data from multiple sources and communicate the same to the leadership team

- Deep understanding of business models, monetization strategies and end marketing goals

- You can collaborate with the creative, tech, business development data team to build effective products as per the market need and effectively map them to the target audience

- Your key responsibility is to achieve periodic performance marketing goals at an optimal cost across multiple sources Search, Display, Social, Native, Programmatic and Affiliate platforms

- Lead performance marketing strategy with direct responsibility for strategizing all aspects of digital campaigns campaign conceptualization, to research, account structuring, Ad Rank improvisations, conversion funnel optimization Reporting

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Own user acquisition metrics to achieve weekly, monthly, and quarterly revenue goals across platforms Web and Apps, for your product portfolio

- Lead optimize media buying decisions by using vast sources of data campaign reports, internal databases, competitor analysis and market intelligence

- Be at the forefront of latest Ad tech developments, DSP's algorithms, Product research market opportunities to diversify scale the business

Who should apply for this role ?

- Preferably post graduation degree and experience in e commerce/ Ad Tech or Ed Tech companies

- Relevant experience in performance campaigns ( lead generation)

- Proficient with media buys on AdWords

- Strong numerical orientation and proficiency in advertising metrics

- Creative thinker who can prepare creative ad buying strategies

- Data Driven Strong analytical skills and data driven approach to decision making

- Strong organizational skills with ability to manage large no of campaigns

- Experience of managing US spends preferred

- Research and leverage industry trends and competitive analysis to inform performance marketing strategies

- Ability to pitch findings and ideas to stakeholders

- Juggle between multiple projects, ability to prioritize and meet deadlines