Manager - Performance Marketing - Marketplace

Role : Performance Marketing Manager - Marketplace

Location: Bangalore (Kadubeesanahalli)

Experience: 5-7 yrs

Company : TMRW ( Aditya Birla Venture Group)

Imp Notes :

1.Candidates with experience in Performance Marketing in Facebook and Google campaigns is must.

2.6-7 years of experience with execution and strategy.

3.Spends handled - upwards of 80 L in a month

4.SEO/ SEM is good to have exposure.

5.Will report to the Director of Performance Marketing

6.Campaign spends, product visibility, product growth, product positioning. Spends handled depends for the brands allocated. Juggled with lower budgets.

Roles & Responsibilities:

D2C Performance Marketing :

- 5-7+ years of experience in performance marketing

- 3+ years in an agency setup

- 3 years of experience in a D2C brand

- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing

- Experience in Affiliate marketing & programmatic

- Extensive experience in running tests & experiments, bidding strategies, and attribution tools

- Experience with performance forecasting for brands to drive maximum ROI

- Experience with retention marketing

- Experience working with Shopify, Magento or other e-commerce CMS

- Experience in managing a team of at least 3 people

- Performance Marketing from Agency

- Experience in Performance Media

- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Facebook marketing

- Extensive experience in running tests & experiments, bidding strategies, and attribution tools

- Experience with performance forecasting for brands to drive maximum ROI

- Plan campaign strategy, analyze traffic statistics, and manage marketing budget effectively

- Ability to guide creative approach for ads

- Knowledge of branding strategy preferred

- Experience in managing a team of at least 3 people