Manager - Performance Marketing - Manufacturing

Role Objective :

This role demands the candidate to be a go-getter who has a knack for problem-solving and growth hacking. The role requires acumen of managing SEM/Social media Marketing budgets. SEO/ SEM Optimization of PPC campaigns in an effective manner

Roles & Responsibilities :

- Manage the performance marketing team

- Setting up effective planning and strategizing marketing activities through web & app

- Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. spent)

- Process implementation, including defining and tracking performance

- Optimization and bid management of PPC campaigns

- Analyze Clicks and Conversion data, ad expenses and ROI

- In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)

- Manage & execute App campaign targeting increasing the active user base Broad understanding of email marketing, web development, social platforms, customer segmentation methodology, and engagement analysis

- Understanding of various online marketing channels (Like - Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)