Manager - Performance Marketing - IT

Job Title- Performance Marketing Manager

Experience- 6+ years

Location- Gurgaon, India

About +SAW

+SAW is a Singapore-based SAAS company aiming to be a global leader in app engagement software.

Its product allows Apps to launch social features inside any D2C app. App owners can enable content, communities and commerce with the use of the software. Its clients include leading media. lifestyle and social commerce businesses. Plus Saw India Pvt Ltd is a wholly-owned subsidiary of Plus Saw Pte Ltd, Singapore.

Website: https://www.plussaw.com/

About the Role:

We are looking for a Performance Marketing Manager to be part of the core marketing team and work directly with the CEO/CRO. The primary market to be targeted is the USA with India and South East Asia being secondary markets. This is an exciting opportunity to be part of a team building a global market leading product. The company has successfully completed its seed round and will be looking to raise its series A next year.

At the core of our success are talented and passionate team members. We pride ourselves on creating a welcoming, collaborative, and creative environment that provides flexibility and accountability in equal measure.

Inviting bright minds

Do you want to strive for excellence in an open, collaborative, and empowering culture? We are working to create a global market leading product and our inspiring work and innovative solutions aim to set the standard among our peers. Join to create a global impact.

Responsibilities :

- Develop full-funnel media plans including media mix, creative mix and audience segmentation based on business goals.

- Handle the day-to-day tactical execution across channels including Paid Social, Search, and Display to drive user acquisition, engagement and retention at scale.

- Leverage reporting, analytics and trend tools to closely monitor performance throughout the funnel and optimise conversions daily.

- Be accountable to top management (local & group) to define local market targets & regularly track media performance metrics (i.e. CPA, CAC, and CPC).

- Drive media or tech innovation and initiatives that benefit and are relevant to the markets such as new product/channel adoption, AB testing & cross-market learnings.

- Bring technical expertise, drive innovative solutions that are effective in scope and costs. Upskill the teams to bring operational excellence in everything they do.

- Promote a work environment that fosters creative thinking, innovation, rational risk-taking and tradeoffs.

- Work cross-functionally to bring our marketing communications to life in all touchpoint.

What you will need (Essential Skills & Qualifications) :

- Bachelor's in business, marketing or equivalent experience. Masters preferred.

- 6+ years of experience in Performance Marketing.

- Spent time in or have direct performance marketing experience in a SaaS based technology company is preferred . ie. This candidate must have been responsible for driving 'sign ups' and 'subscriptions/purchase' direct from site vs traditional leads.

- Direct hands on experience with paid performance campaigns (Google, LinkedIn, FB/IG, Twitter)

- Measure, report and optimise demand generation campaigns across key metrics like CPA/ROAS/LTV.

- Experience with web analytics, customer behavior tracking and SEO from a performance media or analytics agency is a plus.

- Some experience organising and managing with other demand generation campaigns (eg. events, webinars, panels etc)

- Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.

YOU ARE RIGHT FOR THE TEAM IF :

- You have a great understanding of business and excellent organisational, communication, and organisational skills.

- Passionate about lead generation and nurturing, events and communication

- You adapt to change well and are able to tackle complex problems using new and innovative solutions.

- You possess effective time management skills, independent with minimum supervision

- You are a team player and possess great leadership skills, great interpersonal, presentation and communication skills

- Strong desire to learn new skills, software and capabilities

- Strong organisational and time management skills; able to manage multiple projects and priorities with demanding deadlines

Why Join Us?

- Get a chance to contribute and get recognition from Day 1.

- Enjoy a flexible and exciting work environment.

- Good Work Culture .

- Good mix of discipline and flexibility.

- Competitive Package.

- A friendly, Supportive, Professional, and achievement-oriented management team.

- An opportunity to learn new things every day.

How to Apply?

You can apply by sharing your CV along with relevant documents showcasing why you are the right fit for the role. We look forward to receiving your application

Please send your resume to hemlatad@Siliconasiaworks.com