Manager - Performance Marketing - Internet/Online - IIM

Performance Marketing Manager - IIM

Job Description : We are looking to hire someone who is hands-on with Performance Marketing to join our team and help us scale, someone who is ready to take the next step in their career.

Role :

- Plan, create and execute campaigns end-to-end on all channels

- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates, SMS, WhatsApp, Email, etc.

- Campaign setup, management and optimization including A/B testing of targeting, landing pages and more to ensure revenue maximization and cost minimization Innovate and lead new campaign ideas

- Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences

- Acquire insights in online marketing trends in the industry and keep strategies up-to-date

- Work closely with internal teams including category, business, engineering

- Track and measure campaign level, ad-set level and ad level performance and determine actionable insights

- Lead funnel building initiatives, user acquisition, conversion & retention of users

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

- Regularly optimize campaigns to continuously improve ROAS from the campaign

- Revenue, CAC and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost

Requirement :

- At least 2-4 years of Experience

- MBA in Relevant Field

- Strong understanding of online platforms, Google, Facebook, Twitter, Insta, Snapchat, LinkedIn etc.

- Strong command of databases and analytics solutions

- Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others

- Exposure to programmatic would be a plus.

- Analytical, data-driven, detail oriented, online & social media savvy