Manager - Performance Marketing - Internet/Online

Job Description: Our client, a leading fashion authority with 7 boutiques in Mumbai, Delhi, and Hyderabad, and a thriving online portal, is seeking a Digital Marketing Manager. The role involves planning, executing, and managing digital marketing campaigns to achieve set KPIs. As a key player, you will develop innovative strategies to enhance the brand and product visibility, maintaining ROI & KPIs through data analysis on various ad platforms and tools.

Responsibilities:

- Plan and execute digital marketing campaigns, ensuring they align with set KPIs.

- Develop creative strategies to promote the brand and products effectively.

- Analyze, measure, and optimize ROI & KPIs by identifying trends and insights using ad platforms and analytical tools.

- Conduct experiments, conversion tests, and optimize user funnels.

- Prepare insightful reports and analytics on the overall performance of marketing campaigns.

- Utilize strong analytical skills to evaluate end-to-end customer experience across channels and touchpoints.

Requirements:

- Degree in Marketing or a related field.

- Hands-on experience in ad setup and execution on various Ad platforms.

- 5-10 years' experience in a similar role.

- Strong analytical and data-driven mindset with a track record of handling large-scale budgets.

- Experience in e-commerce is a plus, along with a good sense of luxury fashion.