Manager - Performance Marketing - HealthTech

The Challenge :

India has a doctor-patient ratio of 1:1596; essentially, less than one doctor's (0.62) attention for more than 1,000 patients. Naturally, documenting patient information that is Electronic Medical Records (EMRs) is a huge challenge. It's a known fact that advanced healthcare providers in the US and UK markets can allocate up to three-to four hours a day simply inputting patient data. The tiresome effort is leading to "EMR Fatigue" or "Physician Burnout".

About Us :

Augnito was born out of Scribetech, a 19-year-old established company that pioneered clinical documentation in the UK NHS. Our vision is to transform our 2 decades of medical domain knowledge and expertise into a powerful AI and make it accessible to every doctor. We have a team of experienced computer scientists, human-centered designers, medical transcribers, quality analysts, doctors, engineers and on-site project managers supporting our mission to enhance healthcare intelligence.

Position : Performance Marketing Manager

Role & Responsibilities :

- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.

- Manage the procedure, implementation, tracking and measurement of marketing campaigns.

- Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.

- Work within a budget and report any overspend.

- Write, edit and proofread copy for promotional materials within marketing campaigns.

- Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels.

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.

- Maintain regular measurement of the ROI of campaigns.

- Ensure accuracy of marketing materials and provide formal sign off if necessary.

- Collect and use data to inform new campaigns and the evaluation of existing campaigns.

- Take responsibility for the organization of any trade shows or exhibitions.

- Administer the website(s).

- Keep abreast of current trends in marketing.