Manager - Performance Marketing - Healthcare

Manager-Performance Marketing

Role Description :

- As a Digital Marketing Manager you will be responsible for ideation, execution and reporting of all paid digital campaigns .

- It's critical that you enjoy marketing category creating products and have a knack for increasing mass adoption by unique, innovative and out of the box strategies.

- If you understand what makes India tick and want to deliver solutions that make a difference, we would love to meet you!

Responsibilities :

- Develop campaign strategies, define rigorous A/B test, and drive execution

- Identify new opportunities and channels for digital advertising

- Understand our target audience and personas; help develop new audience personas

- Constantly measure and report campaign performance

- Acquire insights on our campaigns & best practices in online marketing and keep strategies up-to-date

- Ensure that the digital identity speaks to the company's USPs and offline trajectory

- Collaborate with internal teams (design, content & product) to ensure flawless execution of daily workflow

Requirements :

- 3+ years of experience in marketing

- Hands-on understanding of digital marketing fundamentals

- Mandatory understanding of A/B testing, marketing analytics tools, and platforms like Facebook Business Manager & AdWords

- Data-driven approach to problem-solving and decision making

- Ability to fuse popular culture current affairs with business-centric advertising

- Ability to exercise initiative, work effectively under pressure & pay attention to detail