Manager - Performance Marketing - Gaming Industry

I am specifically looking out for candidates only from Gaming Industry or Gaming Platforms.

Key responsibilities:

- Build and manage user acquisition campaigns across various channels including socials, SEM and display to drive revenue and increase ROI

- Analyse and optimise campaign performance based on data driven insights and strategy using quantitative analysis.

- Identity marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google analytics.

- Management of the digital social channels - META, youtube, threads, twitter

- Primary owner of installs, sign ups, DAUs and MAUs

- Drive user acquisition majorly through digital channels

- Lead performance marketing and own end to end associated management

- Identify prospects (influencers, agencies, products) for collaboration/integration and drive user acquisitions

- Own and present weekly and monthly marketing reports to leadership

- Should have knowledge and experience with Firebase, google analytics, social media sdk integrations etc.

Qualifications:

- 3-7 years of experience in performance marketing

- Bachelor's degree

- Proficiency in MS Excel and data analytics

- Master's degree is a plus

- Prior experience or qualification with data analytics is a plus plus

- Prior experience working with Cricket based applications is a plus plus

- Prior experience in building fantasy sports applications is a plus plus