Manager - Performance Marketing - FMCG/FMCD

- Lead the performance marketing team for brand campaign performance across digital channels.

- Create a comprehensive advertising plan for all digital channels - social (Instagram, Facebook and YouTube influencer marketing) and run the Google Ads, Google Business, Google Shop.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies. Devising strategies to drive online traffic to Company's interfaces -Mwebsite, social pages.

- Closely work with the strategy and brand teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Design and execute Email Marketing/SMS/WhatsApp Marketing plans.

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends.

- Tracking new user acquisition and conversion rates.

- Improving the usability, design, content and conversion of the company website. To plan and effective execution of the Website Promotions and also track and evaluate the ROI.

- Tracking and analyzing category, competition and consumer trends on various digital platforms.

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Understanding of PPC (pay per click) marketing and affiliate marketing channels

- Revenue growth led campaign performance and spends management skills

We're looking for someone who is :

- Passionate about growing businesses online

- A quick learner and self-starter

- Hungry to outperform in a fast-growing environment.