Manager - Performance Marketing - FMCG

Manager - Performance Marketing

Key Deliverables :

- Anchor the performance marketing efforts for new brands as well as old brands that have a high eCommerce dependency within the core portfolio

- Work closely with the internal Digital and eCommerce team to deliver the eCommerce KPIs by brand

- Work closely with the in house and external agency team to build the right assets, test assets regularly, and optimize creatives for better eCommerce offtakes

- Work closely with the measurement team to review trackers and take necessary action to improve our efficiency and effectiveness on eCommerce

Experience and Qualification :

- At least 5 years of work ex in the field of digital marketing

- A minimum of 3 years of performance marketing

- MBA/PGD marketing/ advertising/ communication/digital

Required Skills and Competencies :

- Ability to work with numbers data crunching will be essential

- Collaborative will need to work with multiple teams internal and external

- Agency background is a must + client-side work experience will be helpful

- Additional digital certifications Google/ SEO/ etc will help

Functional Interfaces :

- Media team

- Marketing teams, in house performance & creative team

- External agency teams

- Digital transformation and measurement team

- CMO/ Business Heads