Manager - Performance Marketing - FinTech

Looking to hire for an Fintech :

About the Role :

As a Performance Marketing Manager you will drive performance marketing initiatives through various channels to drive client acquisition and revenue.

Responsibilities :

- Have a deep understanding of the product, customer journey, market & business metrics and how paid acquisition fits into the overall growth model.

- Create, manage and optimize campaigns across all digital channels including Google, Facebook, programmatic and affiliates.

- Work with Product, design, copywriters & business teams to conduct experiments.

- Identify experiments that work and scale them efficiently.

- Perform Revenue, CAC and LTV analysis and leverage data to optimize paid funnel to maximize ROI.

Requirements :

- Minimum 4 years- experience working on paid marketing campaigns for consumer products.

- Strong knowledge of app campaigns for google (UAC), Facebook and Instagram ads. 

- Knowledge of programmatic (DV360) and affiliate marketing is a plus.

- Know how to work with attributions tools like Appsflyer.

- Be extremely good with data. Knowledge of MS Excel is a must.

- Knowledge of SQL and Power BI is good to have.

- Candidates who have worked in a Product driven start-up will be preferred.