Manager - Performance Marketing - FinTech

About Merito -

Merito is a Curated Talent Platform that connects handpicked candidates to the matching job. We worked with select clients to help them hire quality talent reducing the time and cost of hiring.

About the Client

Our client is one of the leading FinTech companies based in the USA and office in Bengaluru. They are looking to hire the below position in their performance marketing team.

What you'll do?

- Understand the product, market & business metrics and how paid acquisition fits into the overall growth model.

- Become a product evangelist first, be responsible for performance marketing across digital channels such as Facebook, Instagram, Google UAC, TikTok, Snapchat, Programmatic, Affiliates, Search Engine Marketing, etc.

- Define and execute campaigns with external agencies on a day-to-day basis. Own the channel metric to get maximum ROI out of the budget.

- Work on three streams viz design, copy & product to conduct A/B experiments that work. Start with taking a lot of shots, second, increase the success rate of these experiments.

- Develop and run experimentation to improve account performance - Test and learn fast.

- Stay abreast of industry trends and best practices in Performance Marketing.

- Manipulate and analyze large, complex data sets turning them into actionable business insights.

- Develop and run quantitative analysis, reports, and more with the end goal of supporting our marketing efforts.

- Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt and growth opportunities capitalized.

- Constantly find methods to increase efficiency through automation and tools.

- Support our SEO strategy and provide input on best practices to increase the effectiveness of content.

What you'll bring?

- 2 to 5 years experience in performance marketing in direct to consumer or fintech space (agency experience is fine, startup preferred)

- Experience in campaign performance PPC with a proven track record of success in the respective channel

- Deep knowledge and hands-on experience of managing channels and marketing initiatives.

- Strong technical skills in data manipulation using SQL, Excel or other BI tools.

- Experience in pre and post-campaign analysis.

- Excellent communication, organizational and project management skills. Ability to work between teams, functions and geographies, with high autonomy and little guidance.

- Communication and collaboration experience with product and partnership teams.

- Experience working with marketing cross-functional teams including creative, research, analytics and media.

- Experience with mobile apps' measurement (user acquisition, re-engagement) is a plus.

- Strong work ethic and positive team attitude.

What You'll get?

- Competitive salary and benefits

- You will build an in-house marketing automation platform - trained by Tech founders and data scientists who have this expertise.

- You will build a deep end-to-end understanding of building a customer-focused financial product from scratch.

- You will build the cross-functional skills to one day become a Start-up Founder, building your own company.