Manager - Performance Marketing - EV Training Platform

- With the coming EV revolution, one thing is certain - there will be hundreds of thousands of jobs created by the EV industry, be it in terms of EV drivers, or servicing professionals or engineers and designers.

- Our client is a one of a kind EV training platform that delivers a world class learning experience through online modules, blended learning and in person programs. Backed by a team of experts from IIT, NIT and University of Michigan, this company guides the learners through optimal avenues to upskill themselves in the e-mobility industry.

- Founded in 2020, this platform has already helped more than 5000 learners across 30 countries. It is disrupting the traditional education space by coming up with a comprehensive curriculum designed for career progression in e-mobility.

- As a Performance Marketing Manager, you will be responsible for building, planning and implementing the overall digital marketing strategy.

What you will do :

- Organizing and leading digital marketing team

- Owning and driving growth and CAC KPIs for all digital channels to meet business requirements

- Managing and allocating marketing budgets across channels, geographies, and product portfolio on a monthly level

- Creating content and brand strategies to drive exceptional growth and brand equity

- Creating and managing multiple paid campaigns on performance marketing channels

- Developing/fine tune market positioning to communicate a clear & concise message about our offering

- Maintaining consistent brand messaging throughout all platforms

- Capturing captivating stories on the ground and communicating it with the wider world by owning branding responsibilities such as Social Media, Events, PR

- Improving the design, UX, traffic, and content of the website

- Implementing organic and SEO strategies to drive organic leads

- Using advanced metrics to measure the success of a marketing campaign

- Reporting on the progress and challenges with the leadership on a regular basis

What you need to have :

- 5-6 years of experience in B2C and with 2 years of experience in international markets across India, Asia, Africa, GCC, EU & US

- Should have managed big budgets across products and regions and across channels

- Minimum 2-3 years of team leadership experience in Marketing

- Outstanding success records in the past

- Candidates can be from any industry for this role but Ed-tech experience would be a plus

- Strong problem solving, first principles thinking

- Data driven decision making skills

- Excellent at data analytics, pattern recognition, insights generation

- Deep understanding of digital channels (fb, google, IG, etc)

- Deep understanding of the Indian and international markets and audience in Edtech

- Overall business acumen/ understanding of P&L implications

- Excellent writing skills, including the ability to create content aligned to a professional audience

- Comfortable working in a dynamic, high-pressure environment; aligning with evolving business objectives and schedules

- Capability of working independently with minimum supervision

- Ability to juggle multiple products, projects and priorities

- Great communication skills and strong project management skills