Manager - Performance Marketing - Education

Manager - Performance Marketing - Education Industry

1. Responsible for marketing spends on mobile/web channels for user acquisition:

- Business and growth targets and improve them QoQ for channels such as Google, Facebook, LinkedIn and related platforms . Candidate will be responsible for driving admissions.

- Plan, execute and track performance campaigns to deliver efficiency and best ROI

- Search Engine Optimisation for all consumer facing digital assets including website and applications

- Right creative strategy for effective digital campaign results

2. Design, build and maintain social media presence for Franchisee :

- Implementing best practices for raising brand awareness, brand recall and consistency in social media messaging through Social media marketing strategies.

- Leveraging social media platforms i.e. Facebook, Instagram, LinkedIn and Twitter

- Performing research on current benchmark trends and audience preferences

- Improving user experience on the company's websites (including design, content, and usability)