Manager - Performance Marketing - Education

Key Responsibilities:

Strategic :

- Build a strong digital marketing strategy to help Scaler reach its target audience at scale to deliver growth at optimum costs in US

- Define target audiences, channel strategy, and creation of an operating model to deliver results against business growth targets

- Strategize, plan and execute best-in-class campaigns across channels

- Create & drive strategy with the right prioritisation of initiatives to deliver the highest returns on marketing spends

- Own performance marketing budgets and business results

Technical :

- Build a digital marketing portfolio which is agile in nature to meet dynamic business needs

- Create, execute and optimise campaigns end-to-end

- Build a pipeline of multiple experiments in digital marketing to drive growth to bring CAC down with a steady focus on quality user growth

Analytical :

- Analyze user funnels and optimize it for maximum conversion

- Continuously track and measure campaign level, ad-set level and ad level performance and come up with actionable insights

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports

- Acquire insights about online marketing trends in the industry, best practices and keep strategies up-to-date to optimize spend and performance

Collaborative :

- Work with the design and content teams to develop best-in-class marketing campaigns optimised for conversion, relevance and customer preferences

- Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans

Must-Have Mindsets and Skillsets:

- Excellent verbal and written communication skills

- The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential

- Detail-oriented: Ability to critically analyse problems and solutions in-depth, with an eye for zero-defect outputs

- Tolerance for ambiguity: which translates to a 'get-it-done rather than wait-for-perfection' approach

- A business-oriented creative: Driving business outcomes through creative initiatives

- Iterative problem-solving: which translates to structuring problems and iterating on creative/implementable solutions

- Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default

- Obsession with process excellence: Being independent and detailed with all inputs and outputs

- Caring and inspirational teammate: which translates to bringing the best out of every colleague, always :)