Manager - Performance Marketing - Education

About company:

We are a bunch of learning junkies: obsessively-compulsively addicted to making meaningful learning happen and delivering learning outcomes! We are also totally sold on the idea that data is the new currency driving the world and data-driven analytics and automation determine survival and success. Our mission is to make all knowledge professionals data-proficient thus ensuring their success in the data and automation driven digital future (and yes, make the world a better place while we are at it).

Roles and Responsibilities:

- Plan, design and manage execution of marketing for Great Learning's program(s)

- Measure, analyze and understand marketing metrics to drive marketing decisions

- Lead digital marketing efforts for customer acquisition and lead nurturing campaigns

- Be creative, growth hack and solve problems to ensure that the product category grows

- Manage marketing campaigns at scale across multiple channels like Google, Facebook, Linkedin etc

- Work in conjunction with cross functional teams (Sales, Product, Tech etc.) to manage large scale marketing campaigns