Manager - Performance Marketing - Education

Hiring Performance Marketing Manager

Location- Delhi NCR/ Hyderabad

Experience- 10+ Years

JD :

- Build processes to streamline Optimization, Campaign Management, Analytics activities

- Plan, analyse and optimize digital marketing campaigns to ensure profitable acquisition of customers

- Leverage your analytical abilities to monitor traffic data and understand how our users interact with our website and app to grow the business

- Help the product, strategy and marketing teams with data analytics requests

- Track marketing effectiveness, uncover insights, and proactively share recommendations.

- Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives.

- Manage external publishers/partners, elaborate the requirements, and closely monitor the outcomes.

- Collaborate with the members of marketing team and other cross functional teams to develop, test, and optimize our keyword strategy across the different search engine platforms.

- Proactively share and learn best practices from other industries that are relevant to the business.

- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.

- Plan for overall acquisition budget with clear accountability of Customer acquisition cost (CAC) and potential LTV of acquired users

- Own overall churn and lifetime value metric for new & tenured users.

- Develop data driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies

- Driving insights and constant improvement to achieve overall targets for the team

- Easily adjust to the ever-changing needs of a company at different stages of growth.

Interested candidate can share resume on below id