Manager - Performance Marketing - EdTech

Manager - Performance Marketing

Location - Bangalore

Experience - 5-8 Years

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

upGrad is the No.1 startup in India, as per the LinkedIn Top Startups 2020 list. This is the third year in a row that upGrad has been featured as one of the Top Startups by LinkedIn after 2018 and 2019

upGrad has won the title of ET Best Education Brand 2020

upGrad made it to the GSV Global EdTech 50 List 2020

upGrad won the 'Best Communication and Teaching Platform' in the Education Innovation Awards 2020 by Entrepreneur India

upGrad ranks as the fastest-growing edtech company and overall 7th among all Indian industries, in terms of revenue, as per The Economic Times and Statista ranking

upGrad has ranked amongst the Top 50 in the FT Asia-Pacific High-Growth Companies 2021 List.

Job Description:

- Hands on experience of Facebook, Google Adwords, Linkedin platforms for performance Campaigns

- Hands on experience in Martech operations - troubleshooting Digital issues

- Strong understanding on SEM & SEO Concepts

- Responsible for taking ownership for P&L, Revenue forecasting and Budgeting

- Strong on numbers and reporting experience in generating Leads & ROI of the Business Vertical

- Plan & Execute ideas for creatives on Performance channels and keep an in depth track on creative performance

- Hands on experience in Performance Marketing, Branding, App install and App Engagement metrics.

- Expert at optimization and bringing the best industry practice to the organization's digital ecosystem.

- In Depth Knowledge of Similarweb, Appsflyer, Google Analytics, GTM etc.

Skills Required:

- 6 to 8 Yrs of experience in Digital Marketing/ Performance Marketing

- Strong understanding of digital marketing concepts and best practices

- Experience with B2C & B2B social media Marketing, Google Adwords and email campaigns

- Perfect knowledge of web analytics tools

- Eager to learn new concepts in the field of ever changing digital marketing ecosystem

- Self motivator and can navigate in the system and get tasks and assignments done.

- Excellent communication and interpersonal skills