Manager - Performance Marketing - eCommerce Retail

Performance Marketing Manager _ Ecommerce Retail Company _ Bangalore

A Marketing Manager will focus on enhancing the online presence of our brands via thought through & robust performance marketing strategies. Your scope will include handling performance marketing management for Softline Private Brand (SPB) and newly launched in-house labels selling via the company. During the course of the role, you will be given responsibilities to own large scale & complex projects which will exert a considerable impact on customer experience and our business.

Your day-today tasks will include:

Market Place Advertisements :

- Ownership of conceptualizing, executing, and optimizing advertising campaigns.

- Aligning ad spends with business goals, seasonal trends, and optimizing spending based on performance.

- Coordinating with CM/VMs and external partners for specific initiatives such as new product launches and driving product visibility.

- Regularly tracking and sharing campaign performance with the team.

- Daily monitoring of balance, spending, sales, and ACOS at a brand level, with course correction if necessary.

- Serving as a single point of contact for liaison with agency partners for daily operations and execution.

Ads Performance Reporting :

- Leveraging data to improve efficiency and providing business insights on performance.

- Tracking performance through a consolidated scorecard using key metrics such as CTR, CVR CPC, ROAS, ACOS etc.

Off Market Place Advertisements :

- Driving ads on platforms outside of Amazon, including Google, Meta, external app properties etc.

- Drive new initiatives across other channels and partners to help grow the brands.

Education & Work Experience:

- 4 - 10 years of experience.

- Bachelors, MBA preferable.

- Minimum 4 years of experience with at least 1 year in brand marketing/product management within E-commerce/FMCG/retail/D2CLaunched new brands on platforms.

- Ideal candidate worked in Ecommerce/Retail/FMCG background