Recruitment Consultant at Utkarsh Staffing Solutions
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Manager - Performance Marketing - eCommerce (2-6 yrs)
We have an opening as a Performance Marketing Manager with one of our Client.
Job Location : Bangalore
Job Description :
- Work as the single point resource for all marketing activities related to performance marketing, e-commerce platform marketing to maximize the ROI from digital spends.
- Will be responsible for performance marketing budgets, go-to-market calendars, campaign strategies, tactics, action plans and timelines
- Will be directly/indirectly responsible for marketing attributed sales through the site and aligned partners (Amazon, Flipkart, Myntra etc)
- Liaise with various agencies and internal teams for maximizing performance marketing effectiveness
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Plan, order and procure marketing materials, media and other resources as needed within Authority-to-Commit guidelines and budgets, and ensure timely and high quality delivery
- Monitor, analyze and report on all performance marketing activities on a regular basis
- Review new technologies and keep the company at the forefront of developments in media
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