Manager - Performance Marketing - BFSI

Performance Marketing Manager

JOB DESCRIPTION :

- Creating and executing a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment.

- You will be responsible for setting campaign goals, developing and executing on go-to-market strategies, and driving ongoing campaign optimization through analysis and iteration.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Conduct market research to identify target audiences and personalized campaigns to acquire new leads.

- Develop and implement effective market strategies to increase downloads and conversions of our products and services.

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.