Manager - Performance Marketing

Performance Marketing Manager

- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels in an optimized manner.

- Formulating Digital marketing strategies in order to increase brand visibility and improve online brand positioning of the business.

- Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.

- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords.

- Experience in leading and managing Facebook, Google Adwords UAC, Ad networks

- Experience in marketing automation.

- Should have a strong understanding of marketing tools such as FB Business/Google Adwords

- Well versed with analytics tools such as Facebook Analytics, Google Analytics, Branch, WebEngage