Manager - Performance Marketing

Responsibilities :

1. Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates, and others.

2. Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure maximum installs & registration.

3. Perform ongoing paid keyword discovery, expansion, and optimization.

4. Revenue, CAC, and LTV analysis, and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost.

5. Coordinate with the graphic design team/agency to get creatives made for ads.

6. Collaborate with the founding team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals.

Requirements :

1. Proven experience in running performance campaigns (CPC, CPI, CPA, etc.) across Google, FB, YouTube, affiliates, and others.

2. Proven experience in running display campaigns across ad networks Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others as well as with tools such as Clevertap / Mixpanel, etc.

3. Experience running awareness / R& F campaigns across digital channels is a big plus.

-Desired Skills and Experience: Content Marketing, Digital Marketing, Facebook Marketing, Google Ads, SEM, SEO, Social Media Marketing-