Manager - Pay Per Click - IT

PPC MANAGER

Responsibilities:

PPC Campaign Management:

- Develop, implement, and optimize paid search and display advertising campaigns across various platforms including Google Ads, Bing Ads, LinkedIn ads, and social media channels.

- Conduct comprehensive keyword research to identify relevant and high-performing keywords for campaigns.

- Create compelling ad copies and design effective landing pages to enhance campaign conversion rates.

- Monitor campaign performance, conduct A/B testing, and adjust strategies to maximize click-through rates, conversion rates, and overall ROI.

Budget Management:

- Manage PPC budgets effectively, allocating funds strategically across campaigns to achieve client goals and objectives.

- Implement bidding strategies and adjustments based on performance data to optimize campaign spending and deliver cost-effective results.

Performance Analysis and Reporting:

- Analyze campaign data, generate insightful reports , and provide actionable recommendations to clients.

- Monitor key metrics such as CTR, conversion rates, quality score, and ROI to identify trends and opportunities for improvement.

- Present campaign results and strategies clearly and effectively to clients, demonstrating the value delivered through PPC initiatives.

Client Collaboration:

- Act as the primary point of contact for clients, understanding their business objectives and marketing goals.

- Collaborate closely with clients to align PPC strategies with broader digital marketing initiatives.

- Provide strategic recommendations and proactively identify opportunities to enhance clients' online presence and performance.

Stay Updated and Innovate:

- Stay informed about industry trends, emerging technologies, and new features on digital advertising platforms.

- Experiment with new PPC techniques and tools to enhance campaign performance and stay ahead of the competition.

Qualifications:

- Degree in Marketing, Business, or related field.

- Proven experience managing successful PPC campaigns, preferably in an agency setting.

- Proficiency in Google Ads, Bing Ads, Linked-in Ads, and social media advertising platforms.