Candidate from E-commerce Company is must  Responsibilities :  - Expertize in Google Shopping with sound knowledge of delivering the best possible ROI while optimizing the campaigns through various available matrices.  - Hands on experience in PPC, Data Analytics, Google Tag Manager, SEO, Display, Affiliates, Social and Content Marketing and on site optimizations.  - Currently associated with Nextag as Lead Online Marketing, Marketing Division and involved in multiple activities related to Digital Marketing, Campaign Management,merchant solutions and SEM Operations.  - Proven track record of excellence with sound exposure to advertising service tools of different search engines (Google, Bing, Yahoo).  - Efficient management of SEM operations through various in house debugging tools in addition to SQL/Oracle queries and shell scripting.  - Excellent interpersonal, communication and organizational skills with proven abilities in team management and planning, hiring and grooming of new resources.  ORGANIZATIONAL EXPERIENCE  - End to end management of shopping campaigns across multiple platforms for US, Europe and APAC.  - Complete setup of retailer's feed at Google and Bing Merchant Center, including incremental changes, promotional offers and automatic item updates.  - Handling day-to-day SEM activities including campaign planning, implementation, budget management, performance review, and optimization of Shopping campaigns  - Differential bidding at adgroup, product group, placements and keyword level.  - In-depth reporting of campaigns for efficient delivery of ROI on various result oriented matrices.  - Coordinated with Sales, Business development and Merchant operations teams to gather information towards analyzing efficacy of inventory feeds and Return on Investment (ROI) of all merchants.  - Hands on experience of tags implementation at GTM for tracking custom parameters for Dynamic remarketing and linking with Google Analytics.  - Creating, running and optimizing Dynamic display remarketing campaigns using shopping feed for multiple clients with timely addition of negative phrases and placements.  - Establishing process to manually curate product information and achieve differential bidding on top selling/losing products to maximize ROAS.  - Improved O&O CPA Revshare significantly with help of closer monitoring and timely follow up with analytics despite publisher's side changes.  Operational Responsibilities :  - Complete launch of Search, Shopping and Display campaigns together with keyword and ad copy deployments for all operational domains across markets.  - End to end bid management at keyword level based on revenue tracking and internal margin targets.  - Cost and revenue tracking of all O&O domains of Nextag.  - Ensuring product compliance with Google and other search engine policies for ensuring effective functioning of all domains.  - Automation of monitoring processes through in house tools, SQl/Oracle Queries and shell scripting.  - Content quality analysis of new retailers coming to Nextag in addition to their feed optimization, products classification and specs formulation.  Leadership and Initiatives :   - Leading and guiding a team of 3 candidates for achieving the organizational goals ensuring the process compliance as per the firm's standards.  - Worked on hiring and grooming of new resources to efficiently meet the challenges.  - Efficient execution of all tasks with strong command on prioritization, monitoring, verification and communication.  - Ensured the team including myself is able to focus on SLAs of work deliverables.  Significant Recognitions :  - Rewarded with - Pat on the back- award for efficient management of shopping campaigns with maximum ROI in the year 2017.  - Recognized as one of the top 20 performers of the company and awarded company shares in the year 2016.  - Received mid-year performance accreditation being one of the most sincere and dedicated employees with proven results towards organizational challenges during the year 2015.  TECHNICAL SKILLS :   Online Marketing : Basics of complete E-commerce, Google Adwords, Google Merchant Center, Google Analytics, Google Tag Manager, Social and Affiliate Marketing. SEM, Campaign Management, Bing Adcenter, Yahoo Admanager.  Operating Systems : Windows, Linux, Unix  Languages and DB : SQL, MYsql, Oracle, Shell scripting  Applications and Tools : MS Excel, MS Word, MS Powerpoint, Bugzilla, JIRA.

Delhi NCR

Manager - Paid Marketing - eCommerce 

Manager - Paid Marketing - eCommerce  ,Job Description for Manager - Paid Marketing - eCommerce  in Caliber Management Services in  Delhi NCR for (3-6) years of experience. Apply Now!

Job Description for Manager - Paid Marketing - eCommerce  in Caliber Management Services in  Delhi NCR for (3-6) years of experience. Apply Now!